At the 2013 Scottish Open the
journey for the most revolutionary,
technically advanced and most
successful driver in the recent
history of golf – the TaylorMade
SLDR. Having celebrated 12
months of success that saw the
SLDR driver not only become the
most played driver on the PGA &
European Tour, but also the most
successful, claiming 17 Tour wins
across the PGA and European Tour*
since launch in 2013.
‘Lofted Up’. Put simply, the higher the
loft, the easier a club should be to hit
– think of the difference in accuracy
between a 5 iron and a wedge.
This high launch, low spin
combination has seen golfers of all
ages and abilities finding parts of the
fairway they’ve never seen before!
Here’s what Peter had to say about his
Loft Up day experience
“I was lucky enough to go to the
GolferMag/Taylormade Loft Up day
Golfers of all abilities are enjoying
at Turnberry and what an experience
more distance thanks to the addition
it was! When we arrived, we met the
of loft. On average golfers are
GolferMag team. We had a discussion
increasing loft by over 2-degrees to
with Liam (European Performance
gain more consistent longer drives
Lab and Performance Centre Manager
from the tee. How is that so?
for Taylormade) and Mike, our
fitter. Liam and Mike gave us some
For years golf manufacturers
including TaylorMade had moved the information on the latest TaylorMade
drivers and the science behind “Loft
centre of gravity (CG) further back
Up”. We then had the chance to ask
in their driver heads. However, after
questions. Next it was down to the
a breakthrough from TaylorMade’s
individual fittings for the 4 readers.
R&D department, the company found
Andy was first up, whilst Alex, Brian
that by moving the CG lower and
and myself (Peter) headed off to the
further forward, ball speed increased,
outdoor range to warm up.
whilst spin was drastically reduced.
As spin is still a necessary component We were greeted by a pyramid of
of optimal launch conditions,
Taylormade balls stacked up the
TaylorMade To