Hiro Honma hand-built his first
persimmon wood over 50 years
ago, and over the years Honma’s
Japanese craftsmen and women have
perfected the art of making golf
clubs, and the carbon graphite shafts
which power them.
A GOOD FIT
Honma Showroom Opens At St
Andrews Golf CompanyScotland’s
oldest clubmaker has opened a Honma
showroom at its store in St Andrews.
The St Andrews Golf Company will
market a full range of the Japanese
brand’s golf equipment at its 8 Golf
Place store in the historic town,
close to The Old Course, and will
offer a complete Honma custom fit
& assembly service from its nearby
Largoward facility.
In the new showroom, golfers will find
a display containing Honma’s latest
S-03 range of woods and irons, plus
the Tour World series of clubs and a
selection of Honma bags, wedges and
putters.
UK distributor, Vincent Thibault.
“Ewan and his team at St Andrews
Golf Company are highly impressive,
and are world-class when it comes to
dealing with golfers who demand the
very best.
“Located just a few steps from the final
green on the world’s most famous golf
course, our new Honma showroom
is in the perfect location, and we
anticipate great interest in our ultrahigh-performance Honma equipment
from golfers from all parts of the world,
when they make their pilgrimage to St
Andrews.
“Of course, the St Andrews Golf
Company is also a long-term and
highly trusted supplier for many
golfers who live in the region, and
“Honma and St Andrews Golf Co are a
this is an important new location for
good fit together” said St Andrews Golf Honma in the domestic market too” he
Company CEO, Ewan Glen. “We have
said.
both been around a very long time – in
our case 134 years, in Honma’s 56 years To see the Honma showroom at St
Andrews Golf Company, visit the
– and we both have a passion for the
store at 8 Golf Place, St Andrews,
old and the new.
Fife KY16 9JA, Scotland, or call +44
“Just like Honma, our experts hand(0)1334 840860. There is a website
craft golf equipment to exacting
at www.standrewsgolfco.com and
standards to ensure that our customers the contact email address is info@
walk away with the absolute best that
standrewsgolfco.com. Golfers can
money can buy. I see a great future for
also visit the company’s customthis exciting new partnership”.
fitting facility at 20 St Andrews Road,
Largoward, Fife KY9 1HZ, Scotland.
“We could not be happier that there is
now a significant presence for Honma
at the Home of Golf ” said the firm’s
Golfer Magazine | Page 36
Honma’s meticulous approach is
illustrated in every stage of a golf
club’s life. No compromise is made
at any stage, from initial design,
through a manufacturing process
in which at least 100 Honma
craftsmen and women handle each
club, to final checking and testing.
Every single club is inspected by
eye before it leaves Honma’s giant
Sakata facility in northern Japan.
Using state-of-the-art clubmaking
technology, and the finest highperformance materials available,
Honma Master Craftsmen add a
uniquely human factor – decades of
experience in the fine art of the golf
club – to every piece of equipment
the company produces. When you
pick up a Honma golf club, you can
be secure in the knowledge that
skilled Japanese clubmakers have
worked at length to craft it into the
optimal piece of golf equipment.
Honma golf equipment sells
throughout the UK at a select
group of expert custom-fitters and
clubmakers. Honma wedges and
individual irons are available from
£225, with putters from £325, utility
clubs from £375 and fairway woods
from £505. Drivers start at £910 and
sets of Honma irons are available
from £1,275.
Honma’s
Star grading
system enables
golfers to select
their preferred
grade of carbon
graphite shaft along with
additional customisation
options including head
colour, shaft colour and
the addition of 24 Karat
gold and PT1000 platinum
detailing and weights.
5-Star Honma drivers and
fairway woods retail for
£5,095 per club, with 5-Star
Honma irons starting at
£26,995 for a set of six clubs.
www.honma.co.uk
Golfer Magazine | Page 37