Autumn Q4 | Page 32

In 2009 the range expanded and the website www.hollandcooper.com was launched. In 2010 Holland Cooper launched into select boutique stores around the UK and launched their menswear collection. 2012 was a very exciting year for Holland Cooper. The brand launched into Harrods which was a huge milestone for the company and for Jade Holland Cooper herself. There were 12 retail stores in the UK stocking Holland Cooper; more and more celebrities were supporting the brand such as David Beckham who bought the Grouse Morrison jacket and Petra Ecclestone who bought the Aviator Gilet from Harrods. In 2012, Holland Cooper was chosen as one of a number of sponsors for the Peter Jones Foundation Enterprise Shoot Challenge, hosted by Peter Jones CBE annually at the Royal Berkshire Shooting School. Holland Cooper was also Mr Jones’ brand of choice to dress him for the day; he chose the Morrison Jacket and matching waistcoat in Conker with Ostrich trim. On 12th September 2012, Peter Jones CBE hosted his annual golf fundraising day at the Goodwood Estate in Chichester where over £50,000 was raised towards the Peter Jones Foundation. Following a fantastic day of golfing, where the teams battled it out to be named as Top Golfer, a live auction was hosted by Martin Bayfield and there were some great prizes up for grabs. Prizes included a luxury golf and spa break at the Celtic Manor, a private dinner with Grand National winning jockey A.P. McCoy and an exclusive golf package which included a signed Ian Poulter golf club. Holland Cooper put Golfer Magazine | Page 32