REPORT DESCRIPTION
Automotive paint plays an important role in the protection of automotives against acid rains, UVrays, oxidization and corrosion. It is one of
the primary features that a customer sees and is attracted towards. Most people judge the performance and durability of the respective
vehicle by the quality and durability of its paint. Automotive paints have low VOC & high solid content.
They are easy to apply and are clean and wear resistant. Companies are also using paints such as high-solids, powder, water-based, and
radiation-cure paints which have low or no volatile organic compounds. But using more aqueous and volatile organic compounds-free
paints result in higher cost, low surface performance, and increased drying time, so a balance needs to be maintained.
Since the competition is high, automotive paints manufacturers are pressurized to increase sales by compromising on their profit margins.
Therefore, they are coming up with new innovative automotive paint products to capture more market share. The automotive paints market
is large and extremely fragmented. Due to this it is not easy for automotive paints manufacturers to directly contact the end-users once the
vehicle is sold for after-sales service.
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This market of automotive paints is mostly covered by local and small players of that region. The topmost automotive paints manufacturers
mostly directly sell their paints to automotive manufacturers only and therefore their largest market is the manufacturing and sale of new
automotives.
The automotive paints market is increasing with an increase in automotive sales and demand. The accelerated pace of economic activity in
developing countries (Brazil, India, Russia, and China) is also boosting the demand for automotives in these regions and thereby increasing
the demand for automotive paints. Asia-Pacific, at present, is dominating the automotive paints market, followed by North America and
Europe.
Different products that come under automotive paints include clear coats and touch-up paints, pretreatment chemicals, intermediate coats,
electrodeposition primers, and solid and metallic top coats. Automotive paints are required for metal, plastic exterior paint and for interior