REPORT DESCRIPTION
The automotive sector over the years has seen a growing inclination towards safety and comfort of
the passenger. This focus on safety of the passengers/driver is illustrated by the steps taken by
automotive manufacturers, such as introduction of seat belts, air-bags and ABS (anti-lock braking)
in the vehicles, also by government legislations making such devices compulsory. But with the
advent of electronics and the internet in this segment, we have seen a quantum leap in the services
now available to make the vehicle safe as well as comfortable for the driver.
One such development in the Automotive Electronics segment which has caught the attention of
the automotive OEMs and other vendors alike is the Advanced Driver Assistance System (ADAS).
ADAS is basically a broad term used to refer to a number of technologies such as sensors, RADAR,
LIDAR, integrated cameras etc., which assist the driver, making his/her driving experience more
safe and comfortable. ADAS combines the use of sensors and cameras and other “intelligent”
devices to provide the driver with an all-round picture of what is going-on in the surroundings of
the vehicle and also has capability to provide warning signal in times of emergencies.
Advanced Driver Assistance Systems are designed to provide essential information and automate
complex or repetitive tasks, leading to an overall increase in driver situational awareness and safety.
They are primarily focused on collision avoidance technologies (for example, lane departure warning
and blind-spot applications) and driver aids, such as night vision, driver alertness. Advanced Driver
Assistance Systems also offer several other important functions for drivers, including adaptive cruise
control that speeds up or slows down the car based on road conditions, keeps a check on the tire
pressures, provide in-vehicle navigation system to name a few. Blind spot detection is another
option that now offers additional functionality on many vehicles. On some radar-based Blind Spot
Detection (BSD) systems this feature can use its sensors to determine when vehicles are
approaching from the side when reversing out of a parking space. Other BSD systems are able to
look further rearward to check for overtaking vehicles about to enter the blind spot.
The report describes the Advanced Driver Assistance Systems market by product types, modules,
fuel types, components, geography, and industry verticals. High level analysis about the individual
Advanced Driver Assistance Systems product costs, strategies, future opportunities along with the
business landscape analysis of key market players are focused in the report.
The global market for advanced driver assistance systems has grown substantially in recent years, as
vehicle companies have increased the safety content of their vehicles in response to market and
legislative pressures. In essence ADAS features focus on increasing the automatic or autonomous
control of the car's behavior, independently of the driver, and/or providing the driver with
increased information on road conditions to improve his/her driving performance.
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