RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the Advanced Driving Assistance
Systems report is from a combination of secondary and primary sources. Research
interviews were conducted with senior executives and/or managers of leading ADAS
manufacturers & assembly companies. These Key Opinion Leaders (KOLs) were then
provided a questionnaire to gather quantitative and qualitative inputs on their operations,
performance, strategies and views on the overall market, including key developments and
technology trends. Data from interviews is consolidated, checked for consistency and
accuracy, and the final market numbers are again validated by experts. The global market
was split by products, services and geography based on different factors like primary and
secondary sources, understanding of the number of companies operating in each segment
and also KOL insights.
We have used various secondary sources such as directories, articles, white papers,
newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to
identify and collect information for extensive technical and commercial study of the ADAS
market.
The key players in the market and its value chain were identified through secondar B