Automotive market Reports 09/15/2013 | Page 10

ADAS has been available in high-end, luxury vehicles for over a decade now. However market studies show ADAS is starting to make their way into higher-volume (low and middle end) cars. Traditionally ADAS systems are fitted by the car vendor during production (pre-sale), but now aftermarket sales of ADAS equipment has seen a tremendous rise, with the price of such systems coming down, leading to high demand. The shift to more popular cars is the result of the improvement ADAS has undergone