TABLE OF CONTENTS
THE CRAFTED LINE
The Crafted Line is a limited-edition series of select Lexus
models. Each receives a similar set of exclusive exterior and
interior trim enhancements, plus technology features. The
Crafted Line makes a statement about the Lexus aesthetic.
On a more practical note, it is also designed to generate
brand awareness, build showroom traffic and appeal to
younger market segments. The Crafted Line vehicles will
arrive at dealerships late in 2014.
The Crafted Line is a limited-production series. There’s an
exclusivity that comes with owning one—not only does the
dramatic look set it apart on the street, the limited supply
makes it a “once-in-a-lifetime” chance. For your Guests,
it’s an opportunity for heightened levels of ownership
satisfaction and brand loyalty.
ESTIMATED PRODUCTION VOLUMES
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˾
˾
˾
˾
IS F SPORT
ES
GS F SPORT
LS F SPORT
RX F SPORT
1,375
1,500
875
750
1,500
A complimentary 2-piece TUMI custom-designed
luggage set is included with each Crafted Line model.
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