5.1.2.4 Challenges 36
5.1.2.4.1 Lack of standardization in enterprise data integration and management strategy 36
5.1.2.4.2 Lack of adoption of high-end ETL tools 37
5.1.2.4.3 Need for an upgraded data integration framework that incorporates big data platforms 37
5.2 INDUSTRY TRENDS 38
5.2.1 INTRODUCTION 38
5.2.2 DATA INTEGRATION USE CASES 38
5.2.2.1 Introduction 38
5.2.2.1.1 USE CASE #1 38
5.2.2.1.2 USE CASE #2 39
5.2.2.1.3 USE CASE #3 39
5.2.2.1.4 USE CASE #4 39
5.2.2.1.5 USE CASE #5 40
5.2.3 DATA INTEGRATION, BY ARCHITECTURE 40
6 DATA INTEGRATION MARKET ANALYSIS, BY COMPONENT 41
6.1 INTRODUCTION 42
6.2 TOOLS 43
6.3 SERVICES 43
6.3.1 MANAGED SERVICES 44
6.3.2 PROFESSIONAL SERVICES 44
7 DATA INTEGRATION MARKET ANALYSIS, BY BUSINESS APPLICATION 45
7.1 INTRODUCTION 46
7.2 MARKETING 47
7.3 SALES 48
7.4 OPERATIONS 49