Data Integration Market by Component (Tools
and Services), Business Application (Marketing,
Sales, Operations, Finance, and HR),
Deployment Model, Organization Size, Vertical,
and Region - Global Forecast to 2022
No of Pages – 168
Publishing Date - May 10, 2017
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(Tools and Services), Business Application (Marketing, Sales, Operations, Finance, and HR),
Deployment Model, Organization Size, Vertical, and Region - Global Forecast to 2022 at -
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“Demand for tools which can combine several heterogeneous data sources, enabling users to get a
consolidated view of the data and extract valuable business insights, remains the major factor driving
the growth of the data integration market”
The data integration market size is estimated to grow from USD 6.44 billion in 2017 to USD 12.24
billion by 2022, at a Compound Annual Growth Rate (CAGR) of 13.7%. The rise in the adoption of
cloud computing which creates a demand for effective data integration tools and practices is among
the major factors fueling the growth of this market. However, lack of expertise and disharmony
between modern data integration requirements and legacy systems are the restraints for the data
integration market.
“Marketing application is expected to record the largest market size in 2017 in the data integration
market. The trend is expected to continue during the forecast period”
Data integration enables marketers to integrate all their data collected from different marketing
channels and feed it into an analysis tool that can analyze and extract relevant information from
them. With the advent of IoT and mobile technologies, a massive amount of data (per say ‘big data’
in most cases) has compelled marketers to deploy tools and practices that can help them to
understand this data. Data integration supports this requirement by providing marketers a platform to
consolidate this data captured from various sources, into a useful format ready for analysis.
“Asia-Pacific (APAC) is expected to record the highest growth rate in the data integration market by
region”
As per PricewaterhouseCooper (PWC), there will be 66% of smartphone penetration in the APAC
region by 2020. Additionally, the APAC’s data center service market is expected to grow by 27%
per annum. The MarketsandMarkets analysis reveals increasing Hadoop adoption in the APAC
region. This indicates a rise in the big data volumes. Given the proliferation of data supported by