Fly ing High
Beating the Petrol Price Blues
With the price of fuel, both petrol and diesel, having reached historically high proportions in the past few months, a visit to
the forecourt is now a painful experience. So anything to ameliorate the pain is welcomed.
T
hus, the
This is in line with our
announcement on
efforts to actively extend
31 July 2014 that
our range of partners for our
SAA Voyager is partnering
valued members beyond
with Total South Africa to
airline travel.
offer SAA Voyager Miles at
With 500 participating
participating TOTAL retail
TOTAL service stations
service stations nationwide,
nationwide, we are
can only be described as
confident our members will
very good news for SAA
be really pleased with this
Voyager members, as they
latest partnership,” says
can now earn Miles every
SAA executive for Customer
time they fill up at TOTAL.
Loyalty Suretha Cruse.
“With TOTAL being the
SAA Voyager members
largest fuel retailer in Africa
➲ Suretha Cruse and Qetello Zeka prepare to sign the agreement
earn one SAA Voyager Mile
and SAA Voyager being
for every one litre of fuel
Africa’s leading airline loyalty
purchased at TOTAL, and these Miles can be redeemed for flights,
programme, there’s a natural synergy between the two partners.
car rental, spa vouchers and lifestyle products or services.
We want to give our customers greater value and added benefits,
at the same time; we understand their need for quality brands.
Fuel customers who are not SAA Voyager members,
We therefore have joined forces with SAA Voyager, a premium
brand, to give value back to our customers,” explains Qetello Zeka,
general manager for Sales and Marketing at Total South Africa.
and who would like to take advantage of this benefit
from 1 August 2014, need to register to become a SAA
Voyager member at www.flysaa.com.
Voyager is SAA’s loyalty programme, and SAA Voyager members
earn miles when they fly with SAA, other airline partners and nonair partners including amongst many selected hotels, financial
institutions, car hire companies, lifestyle-related service providers,
and now their first petroleum supplier partner, Total South Africa.
“By teaming up with Total South Africa, we are now able to offer
our members yet another opportunity to earn SAA Voyager Miles.
➲ Suretha Cruse. SAA executive
for Customer Loyalty has some
exciting news for Voyager
members, but that they will
have to wait till October for the
announcement. She says “Watch
this space”, but promises some
exciting changes to the Voyager
Programme. She excitedly tells
us that the business model has
been reviewed, and that we
can expect the class leading
customer value proposition on
the African continent
➲ Qetello Zeka, general
manager for Sales and
Marketing at Total South
Africa, tells aBr that Total
is committed to Africa,
from Cape to Cairo, and
as such is the largest fuel
retailer on the continent.
She adds that Total also
stands for Better Energy,
and with its investments
in drilling off the West
Coast of South Africa,
and equity in solar
power companies, Total
straddles the future with
a balance between fossil
fuels and alternative
energy
| logistics in action
➲ Guest speaker at the
function was Total’s recently
appointed brand ambassador
Siyabulela (Siya) Lethuxolo
Xuza, who has just completed
his energy-engineering
studies at Harvard University.
Siya’s passion for rocket fuel
led to him winning the top
award at the International
Science & Engineering Fair in
the US, and he has even had a minor planet (23182) named after him.
He is now home, and his new company is focusing on fuel cell development
78
september 2014