Automotive Business Review September | Page 42

Looking at Brazil | by Austin Gamble A Template for South Africa In this final article on our series on Brazil’s automotive industry, we take a look at a remarkable institution, which plays a critical role in empowering and sustaining Brazil’s automotive industry. This institution is SENAI-SP (São Paulo Regional Department), which was created in 1942 to promote professional training for industry, and is effectively a partnership between industry and educators. D uring my visit to Brazil in April 2014 as guest of the Brazilian Association of Autoparts Manufacturers (Sindipeças) and ApexBrasil, I had the good fortune to visit the Escola SENAI “Conde José Vicente de Azevedo” technical training college, a shining example of the success of the SENAI-SP concept, and one of 164 training units, all of which are ISO9000 certified. 90 of these units are physical schools (such as the one I visited), 70 are mobile units for outlying areas, and four are mobile professional certification centres. All focused on training the engineers and technicians of the future. ➲The teaching at the training college relies heavily on hands-on training. Silvania Chaves and Carlos Moreira from Sindipeças, and training co-ordinators Edson Lemos and Jefferson Gandolfi Feitosa stand in front of an engine used in this endeavour Since its foundation, SENAI-SP has qualified over 25 million people, across 30 industrial sectors, with the aim of catering to the needs of the market, and through constant updating of its programmes it meets the regional economic requirements. And as Paulo Skaf, president of the Regional Council, says, “SENAI-SP allows industry to live up to its task of promoting social development, not only in São Paulo, but also throughout Brazil. SENAI-SP is our means to train, specialise and capacitate professionals and conscientious citizens, who will eventually contribute daily towards a better country”. As I said in the intro, the SENAI “Conde José Vicente de Azevedo” technical training college is a shining example of the success of the SENAI-SP concept, and a must see for any South African industrialist or educator who is interested in the economic development of South Africa. This training college is a reference in professional education in the automotive and electronics arena, and has become a hub of generation, adaptation and technology transfer. ➲ Trainees at the Autobody Repair and Car Painting facility at the college get first class training, as evidenced in this picture | words in action 40 september 2014 It partners with dozens of representative companies in the electronic and automotive chain, from motor manufacturers, component manufacturers and dealers to the maintenance and repair sectors.