w hat ’ s the B u z z ?
ROOF OF AFRICA ANNOUNCES NEW STRATEGIC PARTNERSHIP
Roof of Africa organisers, Extreme Off
Road Promotions, has announced that
prominent lubricants specialist, Motul,
has been appointed as the official
lubricant partner for the celebrated
Lesotho-based off road motor cycle
event.
more international flavour to the event,”
says Steven Lurie, Motul’s business
development manager for Southern
Africa.
“The Roof of Africa is one the most
extreme off road events in the world,
set in one of the most spectacular parts
of Africa. We have set out to make it a
very attractive event on the international
calendar.
Traditionally held in November each year,
the Roof of Africa will take place from
3 – 6 December 2014.
The reason for the shift in dates to early
December is to better accommodate
the international race calendar and in so
doing, attract an increased number of
global riders.
Indeed, the partnership with Motul
is strategic to this vision, given their
reputation as the leading specialist in
motor cycle lubricants, coupled with the
fact that Roof of Africa is considered
Africa’s pre-eminent motor cycle event.
F rom Motul’s perspective, the partnership
ties in with the company’s intent to further
grow its African market share.
➲ Peter Luck, Roof of Africa and Olivier
Montange, Motul’s GM for Europe West,
Middle East & Africa upon signing the
agreement
“We believe this partnership with the
Roof of Africa will not only work for
us from a business perspective, but it
will also have other positive knock on
effects for the event and Lesotho.
Our expansion in Africa, coupled with
our links to international riders and
teams means we can be a truly global
partner and we are hoping to bring
In order to achieve the goals we have
set for the growth of the event we have
sought to bring strategic, international
and like-minded entrepreneurial
partners such as Motul on board,”
says Peter Luck of Extreme Off Road
Promotions.
“We are extremely excited to have them
on board with us for the Roof of Africa,”
he adds.
This famous event, now in its 47th
year, generates significant international
tourism for the Mountain Kingdom of
Lesotho.
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