Automotive Business Review September | Page 21

cover feature “The Champion conventional low mass metal wiper blades feature an upright claw design that allows for smooth rubber movement throughout the sweep of the blade. This range caters for high speed applications where wind-lift is a concern,” he says. About Federal-Mogul Federal-Mogul Corporation is an innovative and diversified $6,7-billion global supplier of quality products, trusted brands and creative solutions to manufacturers of automotive, light commercial, heavy-duty and off-highway vehicles, as well as in power generation, aerospace, marine, rail and industrial. Federal-Mogul has two business segments, namely powertrain and vehicle components. Champion Easyvision product manager Philip De Meyer stresses that worn blades are a major safety hazard to drivers. “The purpose of a wiper blade is not just to clear water from the windscreen, but to create friction in order to remove any obstacles. Worn blades achieve neither of these fundamental objectives, and run the serious risk of causing an accident in inclement weather.” De Meyer highlights the fact that Federal-Mogul undertakes extensive testing during research and development, in order to ensure that the Champion Easyvision blades are highly durable and effective, even in the most challenging weather conditions. “Development takes between 12 and 18 months, and involves the design and testing of a number of prototypes.” Federal-Mogul Corporation is a leading global supplier of powertrain and safety technology and innovation to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world’s foremost original equipment manufacturers of automotive, light, medium- and heavy-duty, aerospace, marine, rail and off-road vehicles, as well as industrial, agricultural and power-generation equipment. It also provides well-known brands in the global aftermarket. Wiper blade noise is another major safety concern, states De Meyer. “Noisy wiper blades can distract and even agitate drivers in challenging conditions. Bearing this in mind, the Champion Easyvision range boasts improved aerodynamics, with more flexible and durable rubber that is covered in special coating to ensure that noise is kept to an absolute minimum.” Federal-Mogul’s world-class global engineering, lean manufacturing and distribution network deliver best-in-class quality products and services at competitive cost. The company’s sustainable global profitable growth strategy creates value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, United States and employs 45,000 people in 34 countries. De Meyer notes that the rebranded packaging for the Champion Easyvision range provides customers with a clear and simple choice of conventional blades and flat blades. A QR code enables the customer to scan the packaging with their smartphone, before being redirected to an app that enables them to enter in all of their vehicle details. From there, the app will infor