Automotive Business Review February 2015 | Page 31

Industry News

Loyalty is Rewarded
The Bosch eXtra retail loyalty program recognises and rewards the performance of registered spare
parts retailers.

B

osch eXtra is a points based
loyalty rewards program where
loyalty points can be earned and
redeemed for incredible rewards such
as iPads, smart phones, home theatre
systems, kettle braais, ice makers, etc.

In order to become a participant,
retailers can register via the website,
www.boscheXtra.co.za, or complete
the registration form with a participating
Bosch wholesaler, listed on the website.
Participation in Bosch eXtra is free of charge.

By logging into the Bosch eXtra website,
registered retailers can view their points
balance. The Bosch eXtra retail loyalty
program was well received in the
market.

On purchasing eligible Bosch Automotive
products from registered Bosch wholesalers,
registered retailers start earning points once
their wholesaler reports purchase details into
the program.

➲ Demi-Leigh welcoming guests

➲ Retail guests learning more about the Bosch eXtra program and meeting the people behind the Bosch products
| words in action

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FEBRUARY 2015