Automotive Business Review February 2015 | Page 20

Industry News Unleash the power… HELLA spark plug range launched in Africa HELLA Automotive South Africa (HASA) has introduced its spark plug range in the sub-Saharan African market F ollowing very successful spark plug launches worldwide, including Asia, which is known to be a very competitive, quality and performance conscious market, we are confident that the sub-Saharan African market will recognise the added value of our new market introduction,” says Allan Rudman, HASA Independent Aftermarket sales manager. “ The insulator is made of very high density silicon dioxide compound that gives maximum strength against vibration in the engine cylinder and also prevents current leakage during sparking.” The HELLA spark plug range “Apart from outstanding spark plug quality, the launch includes attractive product packaging, supported by extensive marketing material. We are ready to ship and support wholesalers, retailers and garages with valuable technical information, including an application guide - in fact our range goes beyond cars and also covers boats, compressors and many more applications.” ➲ Energy HASA offers four types of spark plugs – a series under the brand name ‘Energy’ (service life 30 000 km) and ‘Energy Pro’ (service life 40 000 km), and in the HELLA performance series, the ‘Platinum’ (service life 60 000 km) and ‘Iridium Pro’ (service life 100 000 km). The HELLA Energy spark plug is an OE (original equipment) equivalent plug for spare part replacement, while HELLA Energy Pro lasts longer than typical plugs. The two performance series spark plugs offer superior performance and power over an even longer service life. ➲ Energy Pro This series is ideal for both spare part replacements as well as for enthusiasts looking to upgrade their car performance. ➲ Platinum According to Rudman, all HELLA spark plugs have copper core centre electrodes that provide excellent heat dissipation and conductivity to maintain stable operating temperatures. “The metal shell of each spark plug is nickel plated to offer higher resistance against corrosion. | words in action ➲ Iridium Pro 18 “The complete spark plug range is available to Africa - in all we offer trusted HELLA brand attributes: product reliability, performance, quality service, instant availability, exceptional range coverage and, we believe, unbeatable Value for Money. Of course, this is further supported by the knowledge that worldwide all HELLA products adhere to strict quality and performance standards set by our mother company HELLA KGaA Hueck & Co in Lippstadt in Germany since 1899.” Rudman adds. HELLA KGaA Hueck & Co., Lippstadt: HELLA is a global, independent, familyowned company with more than 30,000 employees at 100 locations in more than 35 countries. The HELLA Group develops and manufactures lighting and electronic components and systems for the automotive industry and also has one of the largest trade organisations for automotive parts, accessories, diagnosis, and services within Europe. Complete vehicle modules, airconditioning systems and vehicle electrical systems are produced in joint venture companies. With more than 5,800 people working in research and development, HELLA is one of the most important innovation drivers on the market. In addition, with sales of 5.3 billion Euros in fiscal year 2013/2014, the HELLA Group is one of the top 50 automotive parts suppliers in the world and one of the 100 largest German industrial companies. For additional information please contact: Allan Rudman HELLA Automotive South Africa Nelson Mandela Bay Logistics Park Uitenhage, SOUTH AFRICA Phone: [phone] Fax: [phone] Mobile: [phone] [email protected] www.hella.co.za FEBRUARY 2015