Automotive Augmented Reality Market 2016-2020 Global Research Report Automotive Augmented Reality Market 2016-2020 Glob
Global Automotive Augmented Reality Market 2016-2020
Global Automotive Augmented Reality Market 2016-2020 is the latest addition to Sandlerresearch.org
industry research reports collection.
Need for AR: Deficits of existing HUDs
HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile.
However, the principal reason for having HUDs, which is to reduce the need of the driver to look away
from the road, never changed.
Primary deficiencies of conventional HUDs
Irrelevant information and on-screen space clutter
Inappropriate on-screen positioning or location
Lack of situational information overlays
Lack of interactivity
AR-HUDs
AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent
information is situationally and sometimes interactively displayed in front of the driver. The information
is displayed in a slightly distant field of vision as convenient —either on the windshield or another
transparent screen placed nearby.
The analysts forecast Global Automotive Augmented Reality Market to grow at a CAGR of 17.96%
during the period 2016-2020.
Covered in this Report
This report covers the present scenario and the growth prospects of the global Automotive Augmented
Reality market for 2016-2020.
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Key regions
APAC
Europe
Latin America