Automotive Astaxanthin-Market-by-Source-Plant-Yeast-Microbes- | Page 8

11.3.7 ASTASUPREME 106 11.3.8 ASTAMARINE 106 12 REGULATIONS GOVERNING THE ASTAXANTHIN MARKET 107 12.1 OVERVIEW 107 12.2 NORTH AMERICA 107 12.2.1 CANADA 107 12.2.2 U.S. 108 12.3 EUROPEAN UNION (EU) 108 12.4 MAJOR PATENTS 109 13 COMPETITIVE LANDSCAPE 110 13.1 INTRODUCTION 110 13.2 VENDOR DIVE ANALYSIS 110 13.2.1 VANGUARDS 110 13.2.2 INNOVATOR 110 13.2.3 DYNAMIC 111 13.2.4 EMERGING 111 13.3 COMPETITIVE BENCHMARKING 112 13.3.1 PRODUCT OFFERING (FOR ALL 22 PLAYERS) 112 13.3.2 BUSINESS STRATEGY (FOR ALL 22 PLAYERS) 113 *Top 22 companies analyzed for this study are – BASF SE (Germany), Koninklijke DSM N.V (Netherlands), Fuji Chemical Industries Co., Ltd (Japan), Cardax, Inc. (U.S.), BGG (Beijing Ginko Group) (U.S.), Igene Biotechnology, Inc. (U.S.), JX Nippon Oil & Energy Co. (Japan), Valensa International (U.S.), Otsuka Pharmaceutical (Japan), Cyanotech Corporation (U.S.), Viva Naturals (U.S.), Algatechnologies (Israel), Piveg Inc. (Mexico), Regenurex Health Corporation (Canada), Core Products Europe Ltd (U.K.), Atacama Bio Natural Products S.A. (Chile, South America), BlueOcean NutraSciences (Canada), Divis Laboratories Ltd. (India), Spec-Chem Industry Inc (China), NutraMarks, Inc (U.S.), Supreme Biotechnologies NZ Ltd (NZ), FENCHEM BIOTEK LTD. (China) 14 COMPANY PROFILES 114