Automotive and Transportation Automotive Cybersecurity Market Business Outlook | Page 3

Automotive Cybersecurity Market
Trends
The major trends witnessed in the automotive cybersecurity market are technological advancements in the areas of
internet of things (IoT) and vehicle connectivity; collaborations between automakers and security solution providers;
and increasing investments by start-ups toward product development. Besides, the growing number of acquisitions of
security solution start-ups by tier-1 suppliers is an important trend observed in the market. For instance, in August
2018, NNG LLC, a vendor of automotive navigation and infotainment solutions, acquired majority of shares in the
automotive cybersecurity company ARILOU Information Security Technologies.
Driver
With the rising demand for connected vehicles, the threat of potential cyberattacks has increased in the automotive
industry. This has led to a substantial increase in demand for cybersecurity solutions in connected vehicles. Having
anticipated the potential cybersecurity attacks, the automakers have started working closely with technology providers
to develop and implement tactical security measures in automobiles. They are collaborating with established players
and new entrants (mostly start-ups) in the cybersecurity industry to work toward mitigating potential cybersecurity
risks and bringing innovation in their product offerings.
P&S Intelligence