Australia's Ultimate Marketing Technology Almanac Oct 2015 | Page 17

16 TH- 18 TH NOVEMBER 2015 HUNTER VALLEY

ANZ’ s Premier Data Driven Marketing Conference

ENJOY AN EXCLUSIVE AUDIENCE WITH

Nicole Isaac
Head of the Economic Graph Partnerships,
LinkedIn( US)
Former Advisor to, US President Barack Obama
James Robinson
Director of Analytics Innovation
New York Times( US)
Chris Monk
Head of Region
Decoded( UK)
Nadeem Amin
Regional Digital Marketing Manager ANZ / APAC & South Africa
Kellogg’ s

Along with other thought provoking presentations and a range of networking activities.

Data has quickly become the most valuable currency for marketers and the modern marketer knows that data is dramatically reinventing their role. Those who embrace the intelligent use of data and place it at the heart of their organisations will be the leaders of tomorrow – Those who don’ t will be left behind.
However for many organisations unlocking the true value of data is rarely straight forward. Breaking down silos, finding and leveraging talent and utilising technology are just some of the stumbling blocks.
With so many data sources to manage – web analytics, transaction data, behavioural profiles, social media commentary, real-time advertising data, and more – making sense of the data is a huge task and is forcing organisational and cultural change on a large scale.
Join fellow marketing leaders to escape the daily distractions of the office and focus exclusively on your data strategy action plan at ANZ’ s premier data driven marketing conference. Find out more at www. datasymposium. com. au

www. datasymposium. com. au

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