Australian Stonefruit Grower Magazine Issue 4 April 2017 | Page 6

CEO's Report
Linking with northern
hemisphere partners
would not only gain
us better access into
Chinese markets,
but extend the supply
of specific, branded
products.
don’t cut it; Chinese want to see
brands that they recognise and trust.
QR codes are another important
way to provide information to
consumers. QR codes can link to
information on the farmer, growing
method, location, crop history, cut
fruit samples and even recipes or
quality data including brix levels.
are included in the fruit washes or
coatings. The product can later be
scanned to detect the tagged DNA,
bringing up complete traceability
information.
Linking with Chinese farms.
There has been much publicity
in recent times regarding Chinese
companies purchasing Australian
Consumers can give feedback farms. New regulations now
through the QR labeling site, hopefully require companies to gain Chinese
expressing satisfaction.
government approval before purchasing overseas
There are methods to prevent counterfeiting of QR
assets. Large purchases – such as the proposed sale of
labels by including images and linking each code to a avocado orchards in Western Australia – also require
unique product. Such systems are already used widely by approval from the Foreign Investment Review Board.
Metro chain stores as well as by Alibaba itself. Small Medium Enterprises are already established within
One of the presentations was by the company SafeTraces
(formerly DNATrax). Non-living, tagged DNA particles
stonefruit, table grapes and of course citrus.
However, joint ventures with Chinese companies can
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Australian Stonefruit Grower | April 2017
summerfruit.com.au