Australia/NZ Supplement March/April 2022 - Page 21


Creating a knowledge capital

elbourne is a knowledge capital and innovation hub and home to some of the world ’ s brightest minds . It is a destination that incubates creators .
Home to three knowledge precincts , Melbourne brings together academic institutions , research and medical centres as well as private enterprise to foster world-leading innovation . The Biomedical Precinct , South East Melbourne Innovation Precinct , and the Northern Precinct collectively house some of the world ’ s leading research institutes .
Knowledge is undeniably a powerful currency in contemporary economies and in securing business events for Australia .
MCB ’ s new Knowledge Partnership programme has signed up a range of organisations and elite thinkers , including the Doherty Institute , AusBiotech , Burnet Institute , Bio21 Institute , Swinburne University of Technology , RMIT University , Melbourne Connect and Melbourne Centre for Cities .
University of Melbourne - Design School
“ We can highlight the importance of your meeting on a global scale – and put the spotlight on research and developments within your
MCB taking its message to the market
association ,” says MCB chief executive Julia Swanson .
Professor Sharon Lewin , director of the Doherty Institute , already has a 10-year relationship with MCB through her work under the Club Melbourne Ambassador Programme ( CMAP ), owned and led by MCEC . She says : “ The MCB Knowledge Partnership Programme provides a platform for us to attract the biggest and best international conferences and place our world-leading research on the global stage , develop connections to academics to facilitate strong education programmes , powerful knowledge sharing and foster worldleading innovations .” And she cites the AIDS 2014 congress as an example of the Team Melbourne approach which led to “ lasting legacies that have changed and improved the lives of people affected [ by ] HIV around the globe ”.
“ We engage what we call ‘ Team Melbourne ’ to not only support the business development and bid process , but to ensure successful delivery of the event ,” adds Swanson .
“ Legacies are as important to the city as they are to the client , so we focus on delivering powerful legacies aligned with the core purpose of the association , lasting beyond the event itself .”
Melbourne ’ s convention district offers more than 197,000sqm of conference space , the pinnacle of which is Melbourne Convention and Exhibition Centre ( MCEC ). In fact there are 80 unique venues on offer in Melbourne ’ s city centre alone . And an extensive transport network invites delegates to explore the host city and beyond . For more information contact the MCB direct : www . melbournecb . com . au
Professor Sharon Lewin ( L ), Doherty Institute director