With love, from Norway
When my father founded Norwex in 1994, he was driven by his love of nature, fresh air and clean water here in Norway. You could find him hiking in the mountains, on his bike or sitting around a bonfire with family and friends. He was driven by nature and the power of water, and he combined that with the simplicity of cleaning with just water( and microfibre).
Now, over 30 years later, as the second generation leading Norwex and with three kids of my own, I’ m more committed than ever to continue his legacy and dreams by protecting our homes, our families and our planet by reducing the use of harmful chemicals and single-use waste that are such a part of life today.
I also know families and people are busy today so, together with my product team, I focus on developing products that make your everyday life easier while providing solutions that work. In fact, I’ m definitely in it for the long haul, driven by my passions:
• Love of family – By reducing harmful chemicals and single-use waste in our homes, families can save time and money for more important things
• Love of people – Treating each other with integrity, trust, respect and kindness ultimately helps everyone succeed
• Love of nature – By coming together to make the planet cleaner and safer, we help instill a deeper respect for nature across all generations
As you explore this catalogue, I invite you to discover all the ways Norwex can help you live cleaner, safer, better by reducing chemicals and waste in your home.
Norwex. Live cleaner, safer, better.
Beate Hjeltnes, Norwex Chief Executive Officer and Chairperson of the Board