CEO’ s Report
Annie Gibbins | ATMS CEO
Dear Members,
The past few months have been an inspiring season of progress for ATMS. From advancing advocacy and connecting with practitioners at our Business Success Weekends to preparing the launch of our new digital platforms, we continue to deliver outcomes that matter. Most importantly, our membership community is growing, thriving, and showing incredible resilience as we move forward together.
Advocacy and Health Fund Engagement We have continued our efforts with health funds to reinstate rebates for four natural medicine modalities. A special thanks to members who provided feedback and survey input, your contributions are central to strengthening our case and can be viewed in this journal.
At the same time, we are constantly writing to the NDIS demanding the reinstatement of traditional natural medicine services. These therapies are vital to improving health, wellbeing, and quality of life for people with disability, and we will not give up until they are recognised. Our persistence is backed by research partnerships and member insight, which strengthen the case we continue to present.
Championing Cyber Security Leadership ATMS remains at the forefront in small business cyber security. At the COSBOA Small Business Summit in Melbourne, I spoke about how ATMS has become a national benchmark, with more than 1,200 members now completing the Cyber Wardens program. This demonstrates our commitment to safeguarding practitioners and clients alike while reinforcing sector professionalism.
Member Engagement, Biz Club, and Events Our Business Success Weekends in Adelaide and Melbourne drew great energy and connection. The President Rebecca Lang and I were inspired hearing your stories and insights about practice growth. It is also exciting that many participants have since enrolled in our ATMS Biz Club, translating the momentum of these events into deeper professional development.
Next up is our Business Success Weekend in Brisbane, one more opportunity to gather, learn, and connect.
Membership Growth and Enhancements Membership growth has been one of our biggest highlights. Thanks to automation, system enhancements, and the dedicated work of our team, renewals were smoother than ever and produced outstanding results:
• 1,729 members upgraded to Fellows, a significant milestone for our profession.
• 705 members opted in for the hard copy of the journal, creating a valuable new revenue stream where it was once provided free.
• 159 student members upgraded to accredited membership, a direct outcome of the free student program, and the value they receive.
Our digital transformation has also delivered practical improvements for members. The new portal now allows you to add qualifications and postnominals, enhancing your professional profile via Find a Practitioner on our website. Registered members can also upload AHPRA certificates directly, reducing manual processing for the team and creating a faster, more seamless member experience.
Membership
growth has been one of our biggest highlights. Thanks to automation, system enhancements, and the dedicated work of our team, renewals were smoother than ever and produced outstanding results.
Awards, Galas, and Conferences I am delighted to share that nominations are now open for the ATMS Natural Medicine Awards, running until 19 September 2025. This is your chance to shine, whether as a practitioner, student, clinic, or educator. Entries close soon, so please step forward or champion someone deserving.
126 | vol31 | no3 | JATMS