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ATMS Health Fund Survey Highlights
1. Practitioner profile
Primary Modality Practised
• Naturopathy: 60 %
• Remedial Massage: 34 %
• Nutrition: 19 %
• Herbal Medicine: 23 %
Multimodal Qualifications
• 68 % of practitioners are qualified in more than one modality
Practice Setting
• 78 % are sole practitioners
• 23 % work in multidisciplinary clinics
• 21 % offer online or telehealth consultations
• Other settings include mobile visits and coaching platforms
Clinic Location
• 61 % are based in metropolitan areas
• 44 % operate in regional or remote areas
Years in Practice
• 49 % have practiced 21 + years
• 20 % have practiced 11 – 20 years
• 30 % are in the first 10 years of their careers
2. Health Fund Engagement and Billing
Registration Status
• 51 % are active registered providers with health funds
• 26 % are previously registered or not currently active
• 6 % are not eligible due to their modality
Billing Model
• 56 % bill by appointment type
• 31 % bill by time( e. g. 30 / 60 minutes)
• 9 % use bundled or customised billing methods
Consultation Duration
• Initial consultations average 62 minutes
• Subsequent consultations average 38 minutes
Electronic Claiming Systems
• Only 20 % use HICAPS or similar systems
• 57 % do not currently use electronic claiming
• 24 % are willing to adopt systems in future
3. Service Delivery Trends
• In-person care: 76 %
• Telehealth: 63 %
• Dispensing natural products: 58 %
• Wellness / treatment programs: 28 %
• Home-based visits: 25 %
• Group education / stretching classes: 14 %
4. Pricing Strategies & Item Code Preferences
Fee Setting Influences
• Qualifications & experience( 60 %)
• Session duration / complexity( 47 %)
• Client demographics and location( 38 %)
• Business overheads( 23 %)
• Market benchmarking( 23 %)
Item Code Structure Preferences
• 43 % prefer codes based on appointment type
• 22 % prefer by service type
• 20 % prefer time-based
• 72 % prefer simple and flexible item codes
• Only 6 % want detailed itemisation
GP Referral Requirement
• 86 % say GP referrals should not be required
• Only 3 % support referral requirements
5. Client Needs & Special Item Code Support
Most Common Client Concerns
• Hormonal and reproductive health
• Digestive / gut health
• Mental health / stress and anxiety
• Chronic pain
• Preventative health care / wellness care
• Immune support and fatigue
Support for Dedicated Item Codes
• Preventative health care: 21 %
• Chronic condition management: 19 %
• Women’ s health: 18 %
• Mental health support: 6 % the
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