Mak
1
ASK YOURSELF WHY?
l
u
f
t
n
e
v
E
e It
Tips For Holding A Successful
Corporate Or Business Event
2
PICK A CHAMPION
3
HAVE A PLAN
Be clear in your mind what the objec- Give one person overall responsibility Sit down at the outset and break down
tives of your event are. Is it to generate for the event. Its the best way to en- the event into individual parts. The
sales, to build your brand, to entertain sure things get done. Making sure this more detailed the better. For each task
clients are some examples. Set person has the authority to get stuff assign a person responsible and a dead-
measurable targets for the event line. Remember its not a task until
and check your progress against you have a “what”, a “who”, and a
these. Don’t lose sight of why you “when”.
4
EXPECT THE UNEXPECTED
5
BUDGET
6
TIME YOURSELF
Every event organised has thrown the From the beginning you should pro- Develop a timeline. Start from the con-
organisers a curveball of some sort - its duce a detailed budget. This will keep cept stage all the way through to the
unavoidable. Whether your MC got you focused and ensure your finances post finish - remember the event
sick or the event banners have come are on track. Regularly review and up- doesn’t stop once the event is over.
out wrong, or sponsors logo is blurred, date your budget specially if relying on Once you have estimated the time -
you need a backup plan. Something revenue such as ticket sales or sponsor- double it! Events take much longer
will always surprise you - so be ready! ship. Remember to build in a contin- than you expect. If you plan for this
gency for those unforeseen expenses then you won’t get caught out.
that always seem to pop-up.
ssful but it
g an event can be stre ck and
in
nn
Ru
.
TH
EA
BR
EP
TAKE A DE
u stand ba
that moment when yo yourself “I did
will all be worth it at
ph and you whisper to
watch your event trium