Hei fra Norge! Hi from Norway!
The Norwegian Way
Welcome to the Norwex ® family and to what we call the Norwegian Way.
It all began in 1994 in Norway, land of forests and fjords, fresh air and clean water, when my nature-loving father Bjørn founded Norwex driven by a personal mission: to reduce the use of harmful chemicals in our homes.
Now, over 30 years later, I’ m proud to continue his legacy by leading the next generation of difference-makers. As a parent myself, I’ m even more committed to creating a world where we can all live cleaner, safer, better.
In the pages ahead, you’ ll learn more about our story, our principles and how you, too, can live the Norwegian Way.
Thank you for joining us – together, we’ re making a difference, one choice at a time.
Beate Hjeltnes Chief Executive Officer and Chairperson of the Board
Nature protector, planet lover and proud mum
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