Back to nature
The Norwegian Way
Where it all begins.
DID YOU KNOW?
All Norwegians have a democratic right to nature access. It’ s called
‘ allemannsretten’ – a legal‘ right to roam,’ allowing everyone to use uncultivated land for walking, camping and enjoying nature, even on private property.
In Norway, nature truly does belong to everybody.
In Norway, nature isn’ t just scenery – it’ s a way of life. The Norwegians live by‘ Friluftsliv,’ a philosophy that celebrates the freedom, clarity and inspiration found in the great outdoors. It’ s a mindset that runs deep. Nature often holds the answers we are looking for, so it’ s often where we look first for our Norwex ® ideas.
For our household products, we harness the natural cleaning power of enzymes, each targeted to break down dirt and perform specific functions for common cleaning issues and stain removal. Enzymes are natural and biodegradable and, when broken down, they simply return to nature without harming the environment.
The specific nature of Norway has directly inspired our Personal Care line. We include Nordic antioxidants and Nordic-inspired ingredients like sea buckthorn, cloudberry, lingonberry and bilberry, which have particularly intense antioxidant properties, thanks to colder climates and a slower growing process.
We avoid harmful chemicals by harnessing naturally occurring ingredients as well as natural biotics and enzymes to help balance and boost our bodies’ natural defenses.
At Norwex, our Norwegian roots call us back to nature time and time again.
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