Coaches Corner
The Merchandising Directive provided by Mark Hopkins is critical to ensure the proper layout of your store. You’ve got the blueprint, put it to good use. The Merchandising
Directive covers requirements for the following areas:
Store Entry
Upholstery
General Store
Dining
Bedding
Laptops & Tablets
Bedrooms
Televisions
Youth
Home Theater
A major takeaway from the Merchandising Directive
is the importance of having an eye catching, knock
their socks off item at the front entrance AS WELL
AS a low priced, value item.
The key is to show the customer that Freedom offers
STYLE and VALUE as soon as they enter your doors.
Highlight STYLE: Presley Cocoa
Living Room Set
Highlight VALUE: Darcy Living
Room Set
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