r Story
NGING THE WAY
UT COOLING
so the idea of providing climate control when the
heat spikes just makes sense. Reduce the
temperature in the cart cabin by up
to 40 degrees?? Sign me up! Who
wouldn’t want to cut the heat
by using a quality air cooling
system? Our partnership
with Fresair provides yet
another custom
feature to offer our cli-
ents which enhances
the user experience
while improving the
air
temperature
around them.” says
Brian. Fresair has
also continued to
expand across the
States and is now
in many countries
worldwide including
Mexico, the Middle
East, Asia, and even Can-
ada. “Yes, they actually do
get hot up there in Canada
in the summer!” says Eric.
“In the beginning, getting our
product out there wasn’t easy.
There had been products before that
were simply flawed and we faced some
skepticism. It was a case of just getting out there
and letting people actually feel just how well it
worked. In the early days, I even loaded my golf
car on the back of my truck and took off on a road
trip from California to Florida, showing the unit
to every dealer and distributor who would listen!
That early adventure helped us start some mo-
mentum building as word of mouth spread. It re-
ally is a product that has to be experienced to be
believed now that we are being sold and installed
by hundreds of dealers worldwide.”
So now what is next for Fresair? “We continue to
expand our outreach to different territories and
look for strategic partners, both dealers, and
distributors. We are ramping up our advertising
streams to get more of the general public aware
of our product and they are directly approaching
us in greater numbers. What we really need are
more dealers to help the customer with the instal-
lation of the unit and we are actively seeking out
more partners. For a skilled end-user, a self-in-
stall is possible but obviously not preferred and
with more dealers out there the more happy and
cool customers we’ll have. It’s a great extra reve-
nue stream for dealers too and our best partners
have had great financial success introducing Fre-
sair to their customers, whether on new cars or
retrofitting to existing cars. We are also now work-
ing with fleet managers of golf courses to install
Fresair on all, or a portion, of their fleet in order
to maximize their year-round revenue and entice
players out to the courses even on the hottest of
days. We have had terrific feedback from courses
where they have seen an uptick of players coming
back during the summer season.” says Eric.
For golf applications, imagine extending your
playing season to all year round, even on the hot-
test days of the year, when the courses are emp-
ty and the rounds are cheap. It’s like having the
whole course to yourself whilst playing in com-
plete comfort!
Fresair can be contacted directly at (442) 282-
1199, by email at [email protected] and more in-
formation and current dealer network is available
on their website at www.fresair.com.
AUGUST 2019
29