cov.er.sto.ry
EcoCruise
Choose your Adventure
Ecocruise was born, there
was Kasea Motorsports. Steve
Leighty founded Kasea Motor-
sports back in 1989. Steve had
an idea of importing affordable,
quality built, and street legal
scooters from China into the US
enabling enthusiasts to enjoy,
own and ride them at a lower
cost. President, Steve Leighty
has over 25 years in designing
and producing motor
vehicles in China, Korea,
Taiwan and distributing
them worldwide. He was
the first to design and
import motorcycles, dirt
bikes, ATVs, dune bug-
gies and scooters from
China into the US.
After two years of exten-
sive business planning
and development, Steve
imported their first container
load of DOT certified scooters
into the US. With production
cost being low in Asia, Kasea
was able to invest in premium
Suzuki-designed motors and
other premium Japanese parts
for their scooters. When Kasea scooters were introduced to the
US market, every rider took notice. Kasea became one of the
most sought after lines throughout the US. Kasea was able to
achieve their sales budgets and goals within the first year.
With such tremendous success, Kasea reinvested their profit
gains and diversified into other motor vehicle trends such as
ATVs for both kids and adults. Locally designed and engineered
samples of ATVs were shipped off to China for production. It
was not long until Kasea started adding motorcycles, dirt bikes,
and buggies to their product line.
As the business continued to
grow, Steve began to set up distri-
bution through motorcycle dealers
throughout the US with his field and
in-house sales team. By 1995, Kasea
had annual revenues of over $25M.
In 1998, Steve began exhibiting his
products in Motorsport Shows in
Italy, Germany, England, Sweden,
France, Canada, Taiwan, and Chi-
na. Experienced Sales Managers
for each foreign region were added to the sales team and dis-
tribution channels worldwide were set up. Within a few years,
Kasea was selling over 30,000 vehicles each year.
After enjoying over 15 years of phenomenal success, business
began to slow down after the tragic 9/11 attack. Consumers
became weary of the future and fewer people were spending
AUGUST 2018
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