auto africa zambia 2014/partinform
| by Tristan Wiggill
Satisfying Africa’s
aftermarket hunger
The inaugural Auto Africa Zambia 2014, to be held at the New Government Complex in Lusaka,
Zambia, on 28 and 29 August in conjunction with Partinform, will go some way to satisfy the
immense hunger for knowledge and information on the automotive aftermarket that exists in
sub-Saharan Africa.
A
s aBr found out last time we
visited Zambia for a Partinform
components tradeshow in 2012,
Africa is literally starving for insight
and education on the aftermarket parts
industry.
The enthusiasm and interest shown
by the attendees was palpable and we
expect the same - and more - in late
August.
Training and knowledge sharing will
be at the very forefront in Zambia, with
Bosch and other leading aftermarket and
OE brands using the two-day event to
enlighten technicians, parts fitters and
business owners in equal measure.
This is no surprise given that
Auto Africa Zambia 2014 is billed as
A pioneering automotive
aftermarket business-to-business
exhibition focusing on products
and training.
As regular readers will know and testify
to, Partinform in its various guises, has
now been active for three decades,
and comprises 18 local companies,
representing the cream of the crop of
quality branded product in South Africa.
They pool their resources, and hold
regular trade shows across southern
Africa to get their important message
across to the automotive aftermarket,
targeting the very important constituency
of resellers and fitters.
Partinform has evolved into a
professional unit, and each year finds
innovative ways to not only display
product and discuss technical aspects,
but to move to education on the issues
of the day.
The formula is to encourage professional
interaction with the Partinform
companies, with stands manned by
senior managers and technical experts;
interspersed with entertainment, prizes,
refreshments, quiz shows, and the
chance to participate in motor related
events.
Read more about Partinform on the
www.abrbuzz.co.za website or in this
very issue on page 64.
In terms of products, Auto Africa
Zambia 2014 will cover the parts and
components industry as well as these
sectors: electronics and systems;
accessories and tuning; repair and
| words in action
68
august 2014
maintenance; IT and management;
service statio n and car wash; Safari and
off-road vehicles and Government utility
vehicles and trailers.
Quite a list we are sure you’ll agree,
which means there’ll be something for
everyone.
In addition, there are a number of fringe
programmes and conferences taking
place.
These include a general Industry
Conference on 28 and 29 August;
a Collision Repair Conference on
29 August and several training and
demonstration sessions hosted by the
exhibitors.
Entry to all of these is free, although
interested parties are encouraged to
contact the exhibitors beforehand
for accommodation and logistical
purposes.
Entry into Auto Africa Zambia 2014
is free for trade visitors,
with gates opening at 09:00 and
closing at 18:00.
See you there!