w hat ’ s the B u z z ?
World demand for oil increasing – around 100 exhibitors from the oil and lubricants
sector at Automechanika Frankfurt
According to OPEC, world demand for
oil will rise daily to 108.5 million barrels
(one barrel = 159 litres) by 2035. At
present, global oil consumption amounts
to 90 million barrels a day. In line with
this trend, the number of exhibitors from
the oil and lubrication sector has risen
significantly and round 100 companies
have registered to present their lubricants,
plant, equipment, aids, consumables
and recycling solutions at the coming
Automechanika from 16 to 20 September
2014. The renowned companies taking part
include Liqui Moly GmbH, Wolf Oil, ROWE
MINERALÖLWERK GMBH, Petronas
Lubricants, WD-40, WYNN´s, Ravensberger
Schmierstoffvertrieb GmbH, Bita Trading
and Eurolub GmbH. Among the companies
taking part for the first time are Deutsche
Ölwerke Lubmin GmbH, Bullsone Co Ltd
from South Korea, EUROVAT spol. s r.o.
from the Republic of Slovenia, Reksoil
Petrokimya San. ve Tic AS. from Turkey
and Obninskorgsintez CJSC from Russia.
One of the companies returning after a
period of absence is BG Products from
the USA. BIZOL, for example, will use
Automechanika Frankfurt to launch the
redesign of all its product lines. Chief
marketing officer Marcello Assandri
explains: “Being present as a German
Premium brand in more than 60 countries
and aiming at 100, we felt the need to
differentiate our brand by continuing our
innovation efforts and through design.
In fact, we have upgraded not only our
motor oils according to the highest quality
standards of the German automotive
industry but also our motor-oil containers.
Our booth has been created by an external
design agency. We are thus introducing
design combined with performance in the
motor-oil industry as a new differentiating
element.” Another company, Australian
manufacturer Fortron, which now exports
to 14 countries and already exhibits at
Automechanika Johannesburg, wants
to make its products better known in
Europe and has entered its ‘Forton
Ozone Generator’ for the Automechanika
Innovation Award in the Service Station
& Carwash category. Michael Csordas,
general manager International Business of
FORTRON AUTOMOTIVE TREATMENTS,
says, “The Fortron Ozone Generator
has been specifically designed for use
within automotive service centres as a
value added service to remove odours
caused by bacteria from the vehicles air
conditioning system and from spillages
within the vehicle. The Ozone machine has
been designed to be robust, user friendly
and specifically designed to direct ozone
to the source of the problem. The result
is a cost effective, safe way of eliminating
smells and bacteria from vehicle interiors,
providing safe and healthy motoring.”
Millers Oils from England is exhibiting at
Automechanika Frankfurt for the third time.
“Automechanika is an essential platform
for Millers Oils to showcase not only
our products but the brand as a whole
to a worldwide audience. We intend to
continue to build on our successful sales
relationships with our current international
stockist, whilst also looking to attract new
distributors and stockists from across the
world. FLOWCONTROL - the innovation
for 5 litre oil delivery allows you to control
the flow into your engine filler point without
the use of a funnel, resulting in less spillage
and considerably reducing the risk of
contamination. By placing the bottle over
the oil filler and opening the twist-grip tap,
oil flows smoothly into the engine, while
air is allowed into the bottle via a special
air supply tube. Opening the tap further
increases the flow - when fully open 5
litres can be dispersed in 30 seconds.
At all times you are in complete control”,
says David McCann, export manager
(Europe),Millers Oils.