Augmented Reality (AR) Market Projected to Witness Swift Growth 2022 Augmented Reality (AR) Market | Page 3

structure agile enough to manage phenomenal growth, should that be necessary, the aim is to construct
augmented reality modules that address the issues brought by the Internet of Things (IoT). IoT takes the
data from sensors, superimposes analytics on collected data, turns the data into information, and streams
alerts back to users that need to take action.
Augmented reality enhances our sense of reality, it further explains what is going on around us, it does
not support illusion, it supports getting in touch with what is real, what is really out there. Pokemon Go is
so much fun because it gives us little animals, little characters to play with in our exact location, it
enhances the experience of our neighborhoods. It has large beautiful birds that flap their wings and look
magnificent.
The Pokemon GO characters are placed in our world, they are not crazy, they are not illusions that replace
an unhappy experience of reality, or entertain with inappropriate violence, as you would find in a virtual
reality game, they are friends that appear in our local life, show up in local locations where they can be
caught and looked at. They become part of real life, a vital expression of reality.
Thus to say the implementations of digital imaging superimposed on reality is augmented reality misses
the point, they are images that help us participate more fully in the reality around us. The augment the
experience of reality, they do not change the reality itself as VR does.
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Companies Profiled
Market Leaders
Niantic
Sieko Epson
Microsoft
Sony
PTC
Daqri
Google
Infinity Augmented Reality
Total Immersion
Wikitude
Bippar