Augmented and Virtual Reality Market witnessing a Reduction in Costs. | Page 2

Augmented Reality and Virtual Reality in Healthcare Industry Market Forecast (2015 - 2020) Augmented Reality (AR) is the augmentation of a real or physical world environment in a direct or indirect way using computer generated sensory input. Virtual Reality (VR) is the complete simulation of the physical environment virtually with immersion of the individual in a scenario varying – non, semi and fully immersive. While high costs of components, size of products limited the scope of the VR and AR devices a few years back, both the markets are seeing resurgence due to two primary reasons – Reduction of component costs and improvement of gesture recognition systems. This has led to a wave of consumer and industrial applications with many start-ups and traditional companies trying to combine VR-AR into their product portfolios. Contact : 1-614-588-8538 (Ext-101) US/CAN Toll Free / Mail: [email protected]