AM I PRETTY NOW?
‘Pretty Now’ by Heidi Petite has a raw honesty about the modern era of social media and looking good to be popular. Cut chop snip, am I pretty now? Her bold and unique voice stands out against a simple and fresh production. The little quirks of high notes, smooth hazy warmth and twinges in the vocal are a nice mix. She makin herself into what she not.
The message is so powerful and relatable, especially with instafame being a huge trend. But do likes/follows matter? Should you be like everyone else? I think the real question is - are you happy? Forget everyone else, you’re beautiful in your own unique style and as long as you’re being yourself then nothing else matters.
The video is equally emotive, taking loads of snaps trying so hard to follow the pretty rulebook and be a social media sensation. This is book-ended with colourful and creative drawings to extend this message. The debut single is shared together with the following statement: “Lets stop trying to conform to society’s photoshopped standards.”
'Pretty Now' is a powerful pop song exposing what we scroll through on Instagram is not always real. Her upcoming EP is also covering such delicate topics as bullying and even losing virginity.
On top of this, Heidi is a talented visual artist who paints all the artwork for her record covers and creates her own music videos to help promote her powerful messages, bringing in over 40k followers on her own instagram.
www.instagram.com/heidipetite | Purchase
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