Audiation Magazine AM046 Print | Page 26

‘Been Hustlin’’ by Guvna is a nice turnaround story. A gentle tune flows modestly, the main focus remains on the sharp and mindful lyrical work. Chase purpose. From the hard grind on the streets, traveling down the wrong path, now I’m on a different vibe.

Blazing straight on to Spotify’s New Music Friday playlist, Apple Music’s Best of the Week and DJ Target’s #UKUnsigned record of the day, Guvna B releases his new single ‘Been Hustlin’, the second track taken from his forthcoming album.

Centering on life lessons and rebelling against the status quo, ‘Been Hustlin’ is ultimately an insight in to Guvna B and the impressive journey the musician has been on. The double MOBO award winning rap and grime star lays down energetic and inspiring lyricism with his signature delivery across the melodic rap instrumental, while cheeky samples of Only Fools and Horses draw reference to the ultimate hustler, Del Boy.

Having previously released the UK’s highest charting ‘clean’ Rap album in 2015 and subsequently achieving an Amazon bestseller for his debut book release ‘Unpopular Culture’ in 2017, Guvna B has long since been acknowledged for both his exemplary music and audacious application to his craft. He’s played the O2 Arena, Wembley Stadium and toured through North America, Australasia, Africa and Europe. He has worked with Destiny Child’s Michelle Williams, Matt Redman, Martin Smith, Hillsong and Nick Brewer, and platforms such as BBC, Sky News, and MTV have recognised his courage and success at making a positive impact through his music.

Premiering via Complex, the video is an insight to the songs inspiration as Guvna B explained to them: "My dad was a proper hard worker right up until he died. I feel like I took on that trait but I was working towards the wrong things and buying lots of things just so I could stunt. This single is about me finding out what's really important in life". Yet even with such poignant meaning running deep, Guvna B displays his sharp wit and cheeky personality. Check out the new video below from black Del Boy himself.

www.guvnab.com

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