Making A Statement
Music in advertising is often something that simply flows beside the visuals as a complimenting factor or to entice a feeling in extension to the main message. There are times, however, when the music will make a statement. You may not even know wh#at the advert is for until the very last glimpse of a brand name, but this piece will intrigue your curiosity through the use of sound and seemingly bizarre visuals.
MoneySuperMarket’s #EPICACTIONMAN campaign commences as another advert which you may not take notice of - something about having saved with the brand. But then ‘Finally’ by CeCe Peniston starts playing. There is no voiceover making it oddly quiet for a regular interval, you look at the screen with more attention, puzzled by the view of dancing doll figures. The final section reveals the brand once more and ties it altogether, though on the first watch you’re still left rather baffled.
Apple’s Welcome Home by Spike Jonze / Homepod campaign begins almost like a tv show, witnessing the girl coming home from work, there is no voiceover or any music at this point so you’re unsure of whether it’s even a product advert. She then asks Siri to play her a song. Only then do we get the hint of what it really is. ’’Til It’s Over’ by Anderson .Paak starts playing as background music at first, then she loses herself to the piece and the sound pushes through louder and more vividly. She dances beautifully and orchestrates her apartment to move with her. The track is equally unique and intricate. Overall you’re enchanted and delighted by the creativity in this advert, almost forgetting that it is an advert as you continue watching until that final word of the product.
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