Y
Y
Why have dreams if you can’t fulfil them? Yves Saint Laurent introduces this concept of making your dreams a reality. Each segment to the ‘Y’ campaign, with the new fragrance for men, influences people to ask more of life and uses creative examples to show this. One specific commercial presents rapper Loyle Carner during his musical process from the studio to the stage, making his dream come true. You’re the strongest when you are at your weakest. Loyle Carner delivers this powerful statement as a part of the online crossover content for the campaign. His debut album ‘Yesterday's Gone’ is a beautifully clever blend of contemporary music and thoughtful words.
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