Channel 4:
50 Shades Of Gay
Now, I write a lot about Channel 4 and their brand, and this is one of the reasons why. They are the underdog channel, with even their launch rattling many cages and programming being bold right from the start. They have never been afraid to speak out and show the beauty of being yourself. Shows involving LGBT+ relations have become a set part of the brand as well as various ethnicities, disabilities and other unique traits. We are all unique, but we are all the same. And the way this is embraced by the brand helps us to realise this and stop categorising each other.
Channel 4 is marking the 50th anniversary of the partial decriminalisation of homosexuality / Britain accepting love in all its forms with a new season of programmes.
This special season has been put together exceptionally well with a variety of perspectives to reach different tastes and make an impact. The network are also in partnership with Pride in London to air their first ever television advertisements.
The 30” films tell the stories of four characters each contemplating the loss of a relationship with a loved one which has come about because they wouldn’t accept them for who they are. A special 60” version of the four adverts tells the story of all four characters and a 90” version will run across cinema during the campaign period.
“Diversity is at the heart of everything we do at Channel 4 so we’re delighted to host these powerful films which deliver such an important and moving message during this special season of content.” Jonathan Allan, Channel 4 Sales Director
“Partnering with Channel 4 for this LGBT+ season is an incredible opportunity to showcase the diversity of our community. We have come a long way in 50 years, yet we face daily reminders that the global battle for true equality is far from over, and rights hard won can be threatened, attacked and taken away. Standing together with Channel 4, we will send a powerful and positive symbol of acceptance, support and friendship.” Iain Walters, Pride in London
Britain's Great Gay Buildings
This programme really plays to your emotions, the stories of bravery and strength are empowering, whilst the stories of sorrow and injustice are indescribably heartbreaking. To think that so many had the hide their love, were punished and even given death sentences - it's just not right.
One very cool feature in this was
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