Smirnoff
"We're Open" Advertisement
This empowering campaign encourages people to embrace our differences and open our minds.
The advert says to me:
We're open to change.
We're open to new ideas.
We're open to diversity.
"Music has no colour... we all want to dance."
Jeffrey Jewell is a model and DJ with albinism. He uses music to prove that no matter who you are, or what you look like, we’re all the same on the dancefloor.
"We're all together in this feeling of belonging and not belonging, it's really beautiful."
Her music is borderless. It brings cultures and people together. No matter where we’re from, no matter how we look, when we go out, we belong everywhere.
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