Audiation Magazine AM030 Digital | Page 30

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30

Frank

Enter the bizarre world. The film follows a young musician who stumbles across a quirky pop group, the lead figure wearing a character head. However, this head piece remains on even after the shows. The character becomes the artist, the artist becomes the character. Frank.

Strange to perceive such a thing? It's not uncommon to find an alias or two in the music and arts world. Most famously, Deadmau5 and Sia, their iconic figures instantly recognizable and stand out in a very unique manner. As with many public figures, once the make-up is done and the spotlight is on them, a vibrant persona is presented. Their identity is their brand. It can be an act to maintain a certain style and appeal to a target audience who will enjoy their work.

The aspect that the film emphasises, is when the alter-ego becomes the dominant force. Frank lives in the fantasy of his character rather than showing his true form - rather than facing up to dark realities.

The mask of someone in the public eye is a strong force to contend with. Faults will be criticised and splashed across the media, showing weakness can unease fans and lose their respect. But who is the real person underneath?

Photo courtesy of Magnolia Pictures.

www.magpictures.com/frank