Apple Beats the rivals and aims to "be the music business"
Facts show that consumers are turning more to music streaming with it already outnumbering other sales figures in some countries. Services like Spotify and Pandora can expect some competition with news that Apple will be joining the streaming ranks. Of course this will not be below par. Apple, known for developing top services enough to rival and lead the digital generation, are sure to create a service which will demand attention.
Developments are being made to completely relaunch the Beats Music with Apple leading the way. This is set to be an "all-you-can-eat music service" with a competitive subscription fee. Along with the upcoming plans, Zane Lowe quit his show at BBC Radio 1 to join the Apple ahead of the new service. Having almost a 12 year career at the popular station, Zane has played a big part in introducing new acts to the British public.
Apple also making news in the music industry for their controversial decision to change itunes as we know it, in favour of the commercial industry. As Billboard reported, the greatly popular music store is clamping down the rules for what Independent artists are able to release, even to the extent of removing thousands of titles which do not comply with the new regulations.
Other news also report that Apple have supposedly purchased the Camel Audio company which provide plugins, apps and software including Alchemy synth. Camel Audio closed unexpectedly early 2015, leaving customers wondering about the company's plans. As researched by MacRumors, Camel Audio have updated their company registration details with some of Apple's corporate information suggesting the acquisition. This development could be intended to improve Logic Pro X software, incorporate with GarageBand or create a new music service.
Apple clearly making their mark in the music business this year, great for major artists, but does this mean there is an gap in the market for a system which will benefit the Independent industry?
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