ATV Media Pack 2014 * | Page 4

media pack_media pack 29/10/2013 10:22 Page 4 January/February Middle East Special. New broadcasters, new channels, new networks, new production; the Middle East is one of the fastest evolving markets. Euromedia talks to the key players for an update on the world’s most exciting media scene. Previews: Cabsat MENA (Dubai) and CSTB (Moscow). March/April Targeted advertising; does the convergence of IP and broadcast and the increasing integration of Social Media finally open the door to targeted advertising? What are the remaining obstacles; consumer resistance, insufficient data mining, effectiveness measurement? May/June The Network. TV Everywhere, 4k, multiple formats, multiple managed and unmanaged services; bandwidth demand puts a strain on networks even as they upgrade. Where can they find relief; HEVC transcoders, edge servers, intelligent gateways, nanoCDNs? Preview: ANGA (Cologne) July/August Home Gateway Survey. Defining the Home Gateway and its role in managing and securing content distribution in the connected home; what are vendors offering to service providers in cable, OTT, DTH and DTT? Preview IBC (Amsterdam) Preview: NAB (Las Vegas), MIP/MILIA (Cannes) September/October UHD, 4k, 8k, where is the market headed? Is 4k really taking off in 2014? What are the implications for service providers? What are the implications for technology vendors? Will display sales run ahead of content again and disappoint the viewer? Will consumers find their 4k set obsolete too soon? IBC Guide November/December Test & Monitor Survey. What new techniques are being brought to bear to preserve QoE for the subscriber as TV Everywhere becomes commonplace and network traffic continues to grow at a compound rate.