DIGITAL NETWORKING
Using Social Media To Connect With Clients And Recruit Employees
Social media , according to an article published by the University of South Florida , is an internet-based form of communication . Through digital environments and networks , social media enables the development and exchange of information , ideas , interests , and other kinds of expression through its various channels .
Over 4.62 billion people — more than half of the world ’ s population — now use social media . According to a Smart Insights article , the average daily usage is 2 hours and 27 minutes . Social media can be a valuable tool in an organization ’ s communications strategy if it is utilized in the right way . Used correctly , it can help you connect with your clients and recruit new , qualified employees .
Below are some of the ways that social media can be used to connect with clients and recruit employees :
1 . Social media is effective for reaching clients in a relatable manner that was previously unavailable . It is a remarkable opportunity to reach a large audience that is interested in your products and services . You can develop a direct connection with your audience because they chose to follow your account . As a result , you get to know them better and provide better customer service , answering questions and replying to comments quickly . This real-time communication makes your clients and prospective clients feel valued .
2 . Social media helps portray your company ’ s culture to both active and passive followers . In particular , younger recruits will be looking to learn more about the company ’ s team . Your social media content puts your company in front of a wide pool of talent and helps potential recruits get more familiar with you . It also spikes their interest in your company . Using social media not only provides the opportunity to target a pool of ideal talent and screened candidates but it also allows you to save on recruiting costs .
3 . Since social media is more effective in making insurance seem accessible and relatable to our clients , we have posted short videos on insurance topics , provided links to helpful articles and checklists , and highlighted company news and updates about the Atlas team whom our clients work with on a regular basis . We can post as much content as we want to engage our audience . Posting short videos also increases our company ’ s awareness in the mind of the public when people decide to share our content with others .
4 . We recently launched an organic TikTok account that has been helpful for recruiting college interns and a big morale booster within our company . TikTok has also opened up many opportunities for our company to connect with valuable prospective clients at no cost to us . The direct connection with our target audience helps us understand their needs so that we can understand how to best serve them .
5 . Our social media accounts have been a great way to advertise our company at a low cost to us . Sharing helpful content also works to boost inbound traffic and direct our clients straight to our website . By sharing our specially curated content online , we are building trust , authority , and managing our company ’ s reputation as professionals . +
CHECK OUT OUR ATLAS SOCIAL MEDIA PAGES !
Linkedin Facebook TikTok
BY : CHRISTEN TOMINAGA MARKETING MANAGER , ATLAS INSURANCE AGENCY
Christen Tominaga is Atlas ’ Marketing Manager . She leads Atlas in its overall strategic marketing and communications initiatives .
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