PROFIT
PROFIT AND THE BUSINESS HIERARCHY OF NEEDS:
How Your Profit
Works In A Crisis
Let’s talk about profit.
Really Mike, now? Is this the time
to discuss profit?
Definitely.
Why should we talk about profit?
Because in light of the coronavirus
pandemic, some business owners are
burning through cash to run “business as
usual.” As COVID-19 cases increase, you
worry whether or not your business can
sustain a recession that will be triggered
by this pandemic. You want to have profit
during the coronavirus crisis because you
want to have a solid foundation in your
business now. It’s also necessary to have a
solid foundation when the pandemic is over
so your business will be better positioned
for success.
First to note, we are all in this together.
Second, I am working tirelessly to provide
as many resources and as much guidance
as possible in order to extend a hand to
you in service. One of these resources,
8