Atlas Insurance Magazine Fall 2020 | Page 3
7CONFRONTS COVID 19
4 HARDENING MARKET FOR MID- TO HIGH-RISE CONDOS
5 ATLAS NEWS & EVENTS
6 THE RISING THREAT OF CYBERCRIME DUE TO COVID-19
8 HOW YOUR PROFIT WORKS IN A CRISIS
10 QUESTIONS TO HELP YOU VISUALIZE YOUR FUTURE
12 “YOUR APPROACH TO HIRING IS ALL WRONG”
Dr. Brad Smart
14 A HARD MARKET FOR HARD TIMES
201 Merchant Street, Suite 1100, Honolulu, Hawaii 96813
Tel: (808) 628-5320 ATLASINSURANCE.COM
Dr. Brad Smart
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BY: CHASON ISHII, PRESIDENT OF
ATLAS INSURANCE AGENCY
As organizations and families reevaluate
their needs for a post-COVID-19 world, it is
abundantly clear the global pandemic has
expedited the demand for virtual technology
and digital workspace. Recognizing this
change, we are focusing our efforts on identifying strategic
opportunities that will create a world-class digital experience
for our clients.
The groundwork for our digital transformation accelerated
over the work-from-home period. We have invested heavily
in new technology that will allow us to better serve and
communicate effectively with our valued clients. We initiated
upgrades to all 125+ PCs and laptops within our organization,
launched Microsoft 365, implemented Zoom, and
purchased a multitude of new client support and interactive
application software packages. Additionally, we invested in
our 10+ conference rooms throughout the organization by
installing equipment to provide seamless video conferencing
capabilities. It is critical for us to maintain the crucial faceto-face
interactions with our clients and to keep the lines of
Not only did we invest in the latest technology and equipment
but we have also redeployed our human capital to focus on
producing digital resources. To meet the changing needs of
insureds, we are advancing a slew of digital options for our
clients like on-demand virtual training, timely insurancefocused
webinars, and a wealth of valuable online resources to
access at all times of the day.
A variety of our digital resources are provided through our
website; however, MyATLAS Connection—a private library
of resources exclusively for Atlas clients—offers our clients
access to tens of thousands of resources specific to their needs.
MyATLAS Connection offers clients a self-service approach
and on-demand support 365 days a year.
We have spent a considerable amount of time engaging with
clients about their changing needs and business operation
procedures. We found digital resources and support to be at
the heart of each client’s plan moving forward. Whether it
is offering multiple channels of virtual communication or
expanding our digital resource offerings, we are here to help
our clients navigate their insurance journey. +
President of Atlas Insurance Agency