Atlas Insurance Magazine Atlas Insurance Agency - Fall 2019 | Page 5

16 feature feature JOE POLISH 3 KEYS TO ATTRACTING YOUR MOST IDEAL CUSTOMERS + CLIENTS CONTENTS 3 ATLAS NEWS & EVENTS 5 LETTER FROM THE PRESIDENT 6 DON’T OVERLOOK BUSINESS INCOME INSURANCE 7 FINANCIAL WELLNESS 9 THE NEW ECONOMIC MODEL: PROFIT + PURPOSE 2.0 Amy Jo Martin 12 WHY I STARTED A PODCAST Neil Pasricha 14 HOW WE DO PERFORMANCE REVIEWS Ari Meisel 20 HOW DO YOU BALANCE YOUR PERSONAL AND PROFESSIONAL SOCIAL MEDIA PRESENCE? Ann Handley 22 BRAND ENDEARMENT: RETURN THE HIGH-FIVE Scott Stratten 24 PERSONALITY TESTS Dr. Brad Smart BY: CHASON ISHII, PRESIDENT OF ATLAS INSURANCE AGENCY Aloha! N ow is the time for you to budget and prepare for the “hardening” of the insurance market. You might not realize it, but for the most part, premiums have been steady or even declining for years now. This is about to change. Insurers are experiencing higher than expected losses. For property insurance, natural disasters are mostly to blame. The A.M. Best Report says that Hurricanes Harvey, Irma, and Maria contributed to near-record high US catastrophe losses in 2017, with net catastrophe losses of $53 billion. Then in late 2018, the United States was hit with Hurricane Michael as well as the California wildfires, resulting in net catastrophe losses of more than $37 billion. The market may also be hardening for general liability, E&O, D&O, and EPL insurance, where an increase in litigation is leading to large losses. To see how lawsuits are changing, just look at the Securities Class Action (SCA) numbers. According to Risk & Insurance, SCA claims have skyrocketed. In 2015, there were 208. In 2017, that number jumped to 412. In 2018, it stayed about steady with 403 claims. Claims involving cybersecurity mismanagement and the #MeToo movement appear to be a big factor behind the sharp increase. Even the most prepared organizations will have to accommodate the changes that come with a hardening market. Adapting to market changes takes an integrated insurance purchasing and risk management approach where buyers are prepared. Businesses should remember two things: 1. Select a Strong Broker. An insurance broker becomes even more valuable in structuring and negotiating coverage and programs for your maximum benefit. Insurers are approaching the market shift with different strategies: some focused on rate increases, others focused on restricting terms, or others focused on both. Thorough coverage evaluations are warranted to understand changes in policy wording and the resulting impact on future claims. 2. Proactive Loss Prevention Focus. Select an insurance broker that has a risk consulting team that can help you present a strong risk management practice and safety plan. Carriers will want to make sure business owners have proactively managed potential exposure to keep any premium increase to a minimum. 26 FIRE LOSSES: Prevention, Protection, and Action With the challenging environment for insurance buyers in 2019, policyholders face tough business decisions. It is even more important to partner with a broker that will give you critical insight to better navigate these challenging market conditions. + 28 WE HAVE MOVED! New Headquarters To learn more about Atlas Insurance, check out our website at atlasinsurance.com or join us on LinkedIn and Facebook. 31 ATLAS CLIENT TESTIMONIALS Chason Ishii ATLASINSURANCE.COM 5