Business cards can be one of the most cost-effective marketing tools you can add to your arsenal. With some searching, you'll find great deals on the cost and in some instances, even offers for free cards.
Start with a good photo. Your business is your physique; that is what you're marketing. Your card provides a platform to put that image out and possibly generate some revenue as a result.
Select a photo that highlights your physique and shows muscle. A head shot doesn't cut it in this instance; it's your physique that you're marketing.
Add your website if you have one, along with pertinent social media. If your social media is personal, then it's not pertinent for your business card. On the other hand, if you have a Facebook model page, that's something you'll add. Don't mix business information with personal information.
Finally, add contact information. This will be your business email address. Refer back to issue #1 What's In A Name for help with selecting a name and accompanying business email address.
I recommend NOT adding your phone number. It's much easier to deal with unwanted email than it is to deal with unwanted phone calls. If the situation calls for a phone number, write it on the card. This gives you greater control over who ends up with your phone number.
All these steps amount to nothing more than an exercise in futility if you don't pass out your cards. They are tools designed to bring you business. Hording them won't open up doors for you.
Almost equally as ineffective is passing cards out to friends. Your friends already have your contact information. Quite likely, friends won't be bringing you business opportunities. Unless there is a specific need, passing cards to friends won't do much to further your career.
Be aggressive with your cards. If you're at a show and you see a photographer shooting, introduce yourself and hand out a card. If you see media covering the event, hand out cards. Even better, ask for a card in return. The more connections you make, the more likely you are to generate future business opportunities.
In a timely fashion, follow up with the business cards you've gathered. Send an email to anyone that gave you a card. Be sure to include a link to your business page. Ask if there might be opportunities for future work or if there might be someone else you can contact that might have opportunities for you.
If you want to be a successful model and you want to make money, remember that it's a business. Using effective business strategies will greatly increase your chances of success.
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Business Cards
Cost-Effective Marketing
by JP Erickson