Volume 8
Oct / Nov 2016 Edition be available via in-vehicle hardware diagnostic systems . Now , through a partnership with Zendrive , the leading safety analytics company , Life360 is democratizing access to driver safety features through the company ’ s proprietary mobile technology . Life360 Driver Protect covers every member of the Family Circle in a single subscription , and the features travel with everyone on their smartphones , providing peace of mind to families when their loved ones are on the road .
Among the services included with a Life360 Driver Protect subscription :
Automatic Crash Detection and Emergency Response :
• Using proprietary technology and sensors on the smartphone , Life360 Driver Protect can automatically detect when a family member is involved in a serious accident .
• Life360 ’ s trained advisors will immediately contact emergency responders and provide the accident location coordinates while staying on the phone until help arrives .
• Life360 advisors will also contact members of the Family Circle to share that their loved one has been in an accident and provide the accident location .
Safe Drive Review :
• Family members can opt to receive safety insights about each drive taken by a loved one in their Family Circle , whether that person is the driver or a passenger .
• Insights include trip information on a map that shows duration and route , reporting on top speed , and instances of rapid acceleration , hard braking and cell phone usage .
Extended Roadside Assistance :
• Help is just a tap away .
• Drivers can contact Life360 24 hours a day , seven days a week for roadside assistance if they get a flat tire , require a tow , or need advice when in a minor accident or stuck in a severe storm .
Unlimited Place Alerts :
• Subscribers can set up unlimited Place alerts to get notified automatically when loved ones arrive or depart locations like school , work and home .
30 Days of Location History :
• Thirty days of location history for everyone in the Family Circle is available to easily look back in time at the family ’ s comings and goings . The Life360 Driver Protect subscription is currently available in the U . S . and covers all members of the Family Circle for $ 7.99 per month or $ 69.99 per year . This is less than half the price of existing , comprehensive driving safety services .
Life360 has also added to its suite of free features the option to view trip details after each drive .
When “ drive detection ” is turned on within the app , family members can view the duration , route , miles traveled and top speed reached for every drive completed during the past two days . A trip detail push notification can also be sent when each drive is completed . Life360 expects both its detailed subscriptionbased Safe Drive Reviews and also its freemium version of trip details to be especially helpful for parents of teens . According to a recent survey conducted by Life360 among its users , 82 % of parents with teenagers worry about their teen ’ s safety when driving without a parent .
The same survey found that 94 % of parents of teens say they regularly talk about driving safety with their teen .* Life360 ’ s new Safe Drive Reviews will help families have more focused conversations to review specific driving habits they can improve .
Alex Haro , co-founder and president of Life360
“ Life360 has always been focused on de-
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